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Launch a Career as a
Tech Sales Engineer. 


Who is a

Tech Sales Engineer?


A Tech Sales Engineer is more than just a technical expert; they are the linchpin that connects a product's technical capabilities with customer needs, driving successful sales outcomes.

Attributes of a Tech Sales Engineer:

  • Technical Savvy with a Sales Twist: They communicate the business implications of a software solution on a technical level.
  • Technical Communication: Fluent in discussing the technical nuances of a product or service.
  • Customer Engagement Expertise: Skilled in customer-facing roles, they effectively convey the advantages of software solutions.
  • Strategic Sales Contributor: Valued for their ability to join any phase of the sales cycle, adding strategic depth and addressing technical queries.

Impact of a Tech Sales Engineer:

  • Boosting Efficiency: They minimize the need for engineering team involvement in sales, optimizing overall efficiency.
  • Sales Team Empowerment: Whether the title is Solution Architect, Pre Sales Engineer, Partner Solution, or System Engineer - Tech Sales Engineers are essential to the sales force. They play a pivotal role in guiding prospects from initial interest to becoming satisfied customers.

8-Week Self-Paced Courses

Perfect for motivated and busy individuals looking to optimize flexibility

Employer Reimbursement

Employers can fund your investment into skills directly benefiting their organization 

Continuing Education

Level up your career with professional development through education

Tech Sales Engineer 

National Avg. Annual Salary



Here's How We Get You To

Tech Sales Engineer

Module 1:
Meet Your Instructor - Paul Heely | Introduction

This course is designed to equip you with the essential knowledge, skills, and best practices required to excel as a tech sales engineer.

By the end of the course, you can expect to:

  • Understand the role and responsibilities of a tech sales engineer within
    the technology industry.
  • Gain insights into the sales process and how tech sales engineers
    contribute to each stage.
  • Learn how to effectively collaborate with internal and external teams to
    drive sales success.
  • Develop essential tech sales engineering skills, including technical
    discovery, value proposition development, and solution validation.
  • Master the art of engaging customer presentations, persuasive sales
    communication, and confident interactions.
  • Improve your communication skills in various contexts, such as executive
    connections, nonverbal communication, and email communication.
  • Discover various tools and platforms to enhance your sales engineering
    efforts, such as CRM systems and sales enablement tools.

Module 2:
Collaborating with Internal Teams

In this module, we will explore the importance of collaboration between tech sales engineers and various internal teams within a technology company.

We will cover key internal teams that tech sales engineers typically work with, including: 

  • Account Executives
  • Engineering
  • Support
  • RFP (Request for Proposal) Teams

Module 3:
Collaborating with External Teams

In the tech sales engineering process, collaboration with external teams is essential for achieving sales success, providing comprehensive solutions, and delivering exceptional customer experiences.

In this module, we will explore key strategies and best practices for collaborating with various external teams, including: 

  • Marketing
  • Product Management
  • Customer Success
  • Partners

Module 4:
Competitive Analysis and Customer Insights

This module will focus on key techniques and strategies for conducting competitive analysis and gathering customer insights, enabling tech sales engineers to better tailor their sales approach and capitalize on market opportunities.

We will cover the following topics in this module:

  • Customer Research
  • Competitive Tactics
  • SWOT Analysis

Module 5:
Sales Analytics and Enablement

Welcome to Module 5, where we will explore the key concepts and tools related to sales analytics and enablement, which are essential for optimizing your tech sales engineering efforts and driving better sales outcomes.

In this module, we will cover the following topics:

  • Using the CRM System
  • Sales Analytics
  • Sales Enablement

Module 6:
Value Proposition Development

In this module, we will explore key aspects of value proposition development, including:

  • Technical Discovery

  • Business Value Discovery

  • Gathering Information

  • Asking Targeted Questions
  • Active Listening
  • Identifying Opportunities

Module 7:
Solution Development and Validation

This module will cover the essential aspects of solution development and validation, including:

  • The RFP Process

  • Proof of Concept

  • Design Thinking

  • Technical Documentation and Training for Customers

Module 8:
Engaging Customer Presentations

A compelling presentation not only showcases your solution's capabilities and value but also fosters trust and credibility with your customers.

Topics covered in this module include:

  • Remote Demo and Presentation

  • Whiteboarding and Visual Selling

  • Building the Demo

  • Delivering the Demo

Module 9:
Persuasive Sales Communication

In this module, we will explore various techniques and strategies to improve
your persuasive sales communication skills, helping you become a more effective tech sales engineer.

Key topics covered in this module include:

  • Storytelling

  • Perfect Presentation Structure and Delivery

  • Sales Enablement Tools

Module 10:
Confident Presentations and Interactions

In this module, we will explore the essential skills and techniques required
to effectively present and engage with customers and stakeholders during the sales process.

The topics covered in this module include:

  • Public Speaking

  • Answering Questions

  • Handling Objections

Module 11:
Effective Communication

This module will focus on various aspects of effective communication,
which are essential for successful tech sales engineering, including:

  • Executive Connection

  • Nonverbal Communication

  • Email Communication

Module 12:
Wrap Up

In this module, we will review the key takeaways from the entire course, providing a comprehensive summary of the important concepts and best practices we've covered.



What Our Students Say.

Thomas A.

“Self-paced is for me. When I'm at my job I can access the course on my downtime.”

Phil C.

“I'm using what I learn at Leveld for my everyday job to advance.”

Sai T.

“The information is so rich that I find myself listening over and over again.”

Why Become Tech Sales Engineer?

How to Become a

Tech Sales Engineer?


A good combination of technical skills and people skills will set you up for success. It is possible to enter the field without a degree.


Tech Sales Engineers must become proficient at the following:

✅ Excellent communication and interpersonal skills

This is one of the most essential skills to develop, as communicating with the sales staff or development team is a big part of the job.

✅ Understanding of sales

You'll also need to be sales savvy and have some sales training or relevant work experience. It's important to be able to spot opportunities to grow the company's customer base.

✅ Technical acumen

Having a technical background or an engineering background, or at least a good grasp of technology, will boost your chances of landing the job. You must be able to understand complex topics and advanced technical details to be able to make the sale.


Meet Your Expert Instructor

Paul Heely

Sales Engineer | Value Based Selling | Mentor | Leader


More than two decades ago, during my tenure as a software engineer, I was presented with the opportunity to engage directly with customers, an experience I found immensely fulfilling.

I discovered a talent for articulating intricate concepts to a diverse audience, ranging from high-level executives to seasoned engineers.

My belief is that my distinctive blend of technical expertise, adept customer management skills, and extensive industry experience positions me as an invaluable asset as your instructor.

      Frequently Asked Questions


Can You Become a Tech Sales Engineer Without a Degree?

Yes, it’s also possible to acquire the necessary skills and knowledge through the Leveld Tech Sales Engineer Course

Is It Hard to Become a Tech Sales Engineer?

No, it’s not hard to become a tech sales engineer. While it will be challenging,
this course will help you learn the best practices and techniques adopted in the field.

Is a Career in Tech Sales Engineering good?

Yes, tech sales engineering is a great career. Not only will you enjoy a good annual salary and job security,
but you will also get the satisfaction of seeing businesses grow because of your hard work.
You also get to regularly interact with colleagues from other departments
and meet influential people in the industry.

Are Tech Sales Engineers...Engineers?

Not every tech sales engineer is an engineer. You don't necessarily need an engineering background to be a tech sales engineer. While some have a degree in engineering, others have degrees in other disciplines and relevant experience. You'll need basic engineering knowledge, but the role focuses on customer relations, acting as a link between the development team and potential customers.


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